Branding is more than just a logo and a website. It's the process of creating a strong, positive perception about your property while...

Recently I bought a gift for my friend from a company that she and I love. I wrapped the gift box with care and was so excited for her to...

Words without actions are meaningless, especially in business. Consumers are not interested in wasting their time with companies that...

In part one, we looked at the way color impacts brand perception, value, memorability, and consistency, as well as how color can...