10 Step Branding Plan for a New Property Development
Branding is more than just a logo and a website. It's the process of creating a strong, positive perception about your property while...
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Deborah Hayes
Oct 21, 20203 min read
Customer Experience Trends You Should Know for 2021
Recently I bought a gift for my friend from a company that she and I love. I wrapped the gift box with care and was so excited for her to...
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Deborah Hayes
Oct 19, 20202 min read
Does your customer experience support your brand?
Words without actions are meaningless, especially in business. Consumers are not interested in wasting their time with companies that...
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Deborah Hayes
Sep 23, 20202 min read
Why Color Matters in Branding (Part 2)
In part one, we looked at the way color impacts brand perception, value, memorability, and consistency, as well as how color can...
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Deborah Hayes
Sep 23, 20202 min read
Why Color Matters in Branding (Part 1)
While it might not be the first thing you think of, colors play a huge role in how well your brand is perceived, remembered, and valued....
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Deborah Hayes
Jul 3, 20202 min read
Top 10 Reasons You Need a Digital Brochure
I love paper. One of my favorite parts of designing a brochure has always been flipping through a book of paper samples and choosing just...
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Deborah Hayes
Jul 2, 20203 min read
Coliving Post-COVID
While social distancing has become the new norm, coliving spaces, or residential buildings that focus on sharing and building community...
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Deborah Hayes
Apr 10, 20203 min read
Weathering COVID-19 for the Multifamily Rental Market
The current COVID-19 outbreak has sent many people to their couches to either work from home or wait out the crisis, which seems like a...
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Deborah Hayes
Apr 10, 20202 min read
How to Add Value to your Business from Anywhere (Even from Home)
If you're a business owner and working from home, hopefully you are staying busy but with the future of our economy unclear, things may...
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Deborah Hayes
Apr 8, 20203 min read
Brand Marketing During the Coronavirus Crisis
With social distancing keeping many people at home we are starting to see many changes in consumer behavior. Consumers have returned to...
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Deborah Hayes
Feb 27, 20202 min read
5 Ways to Effectively Use Reviews for Multifamily Marketing
My husband and I have moved a total of nine times since we’ve been married. I think we should write a book someday about how not to kill...
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Deborah Hayes
Jan 30, 20202 min read
The Value of Virtual Staging for Multifamily Marketing
When thinking about how to best market your multifamily properties, it’s important to think about bridging the physical world with the...
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Deborah Hayes
Jan 30, 20203 min read
Using Snapchat to Appeal to the Student Housing Market
More and more, we are being asked to design Snapchat filters for our student living clients' events. They are fun to design and clients...
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Deborah Hayes
Jan 15, 20203 min read
Multifamily Marketing to Seniors
Marketing to seniors in the multifamily sphere has never been more important. With the buying power of the “Silver Tsunami” comes a huge...
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Deborah Hayes
Jan 15, 20202 min read
Top 10 Ways to Use Artificial Intelligence in Marketing
In the quickly developing world of Artificial Intelligence, you might be feeling overwhelmed with how to effectively utilize this...
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Deborah Hayes
Dec 10, 20192 min read
Facebook Marketplace for apartment advertising (and it's free)
Social media is a wonderful tool for apartment marketing, especially with the 2020 projections showing even greater reliance on the...
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Deborah Hayes
Nov 30, 20193 min read
Transformative Marketing Trends for the Apartment Industry in 2020
Some of us might remember circling available apartments in the newspaper, reading keywords and short descriptions and hoping the unit...
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Deborah Hayes
Nov 27, 20192 min read
Apartment Community Social Media Campaigns
You’ve got a great property, happy tenants, and you are ready to fill your available units. When it comes to attracting potential...
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Deborah Hayes
Nov 8, 20192 min read
Creative Titles Defined
These titles might seem redundant, but we're here to help explain the difference.
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Deborah Hayes
Nov 6, 20192 min read
Finding Your Brand Voice
A brand’s voice represents the personality that describes your company’s message, statement,
core values, and unique selling proposition.
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